Something New

Everything we do, we make it new

Strategy and storytelling, built from the ground up.

See the work

Hi, we're Aniket & Prerna.

We've written graphic novels for complex B2B products, coined category labels for consumer health-tech brands, built games that make corporate values actually stick, and positioned a fintech brand to break through commoditization. That's just a snapshot of the past two years. We've been doing this for a combined 22.

If your brand has a problem that the usual answers haven't solved, that's where we come in.

Selected work

Get in touch

Working on something worth getting right?

heysomethingnew@gmail.com